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Are You Creating Valuable and Relevant Content For Your Target Audience?

Do you know that word of mouth has moved online? Do you? Content Marketing Strategies send strong social signals, these are not only crucial for your website ranking but also to help increase your marketing reach and to keep your business to be top of mind.

Sending social signals is a way to get potential clients to think of you first when they need a service associated with your industry.

Potential clients judge a business by how well maintained their website and social media profiles are.

They also check your reviews. Neglected social media profiles with a small fan base and irregular updates do not spark allot of trust.

We create some of the best content

Content Creation
& Management Services

Our approach to content creation is uniquely built around what we know works…and what we know doesn’t work.

Our strategic marketing approach focuses on creating and distributing consistently valuable and relevant content to attract and retain a uniquely defined audience.

Ultimately with the intent to drive profitable customer action towards contacting you or purchasing your services or products.

Video Content Statistics

83% of marketers believe that video is growing in importance

    • 96% of people say they’ve watched an explainer video to learn more about a product or service.
    • 79% of people say a brand’s video has convinced them to buy a piece of software or app.
    • 68% of people say they’d most prefer to learn about a new product or service by watching a short video. This makes video more popular as a learning tool than text-based articles (15%), infographics (4%) presentations and pitches (4%) ebooks and manuals (3%).
    • 94% of video marketers say video has helped increase user understanding of their product or service.
    • 84% of marketers say video has helped them increase traffic to their website.
    • 81% of marketers say video has helped them generate leads.80% of marketers say video has increased dwell time on their website.
    • 41% of marketers say that video has helped them reduce support calls.
Video Marketing

Video Content Creation
& Management Services

It is 2020, if you are still not using video content, to spread the word about your brand, it’s benefits to engage with your customers.

You are just missing out on massive opportunity to engage with your audience, you’ll also be losing serious ground to your competitors.

    • 93% of companies claim they got a new customer because of their video content on social media.
    • 63% of businesses say that video gets the best return on investment (ROI) on social media.
    • Some statistics say the 80% of internet users watch video content.
    • With the average person spending about 100 minutes watching video content every day.
Video Marketing Content

Business Case

    • 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video (MWP).
    • 54% of senior executives share work-related videos with colleagues weekly (Tubular Insights)
    • Using the word ‘video’ in an email subject line boosts the open rates by 19% (Syndacast).
    • Almost 50% of internet users look for videos related to a product or service before visiting a store
    • 4 out of 5 consumers believe that demo videos are helpful (Animoto).
    • Online shoppers who view demo videos are 1.81x more likely to purchase than non-viewers (DMB Adobe).
    • People spend on average 2.6x more time on pages with video than without (Wistia).
    • Marketers who use video grow revenue 49% faster than non-video users (VidYard).
Creation Process Explained

XBG Digital Video Content

Concept & Storyboarding

An upfront R 850 base fee is required as the project commences

Video Content Creation

We offer 1 free revisions to get your video exactly how you want it

Extra Content Revision

R 450 for each additional revision after first complementary version

Project Finalization

The video is billed at R50 per-second rate for the total runtime of video

Video Content Creation

Pricing Model Example

The video below has a running time of 60 seconds and had 2 rounds of revisions.

R 850 (Base Fee) +

R 50 x 60 seconds (per second rate) + 

R 450 x 1 (2 Revisions, Round 1 is free and 1 Paid Revisions)

= R 4300 (Price of Video Project) 

XBG Video Creations

Multiple Video Examples For Your Business

Tab Content
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